Advertisement Analysis Essay Proposal

I propose an essay that has to do with the advertisement's marketing method of using sex appeal and making one look more attractive by using certain products.
   In this example, I'll be focusing on a David Beckham ad for his cologne line, "Intimately Beckham Yours," This ad shows a picture of a man (Beckham himself) standing next to a woman who is looking at him with a sense of passion. They are standing close together and it even shows the man with his hand laying upon the woman's chest and her hand touching his.
  I think this ad is trying to make the portrayal that by using this specific cologne, one may attract the attention of a woman or possibly more than one woman. By calling the cologne 'intimately Beckham yours,' it implies the cologne will create intimacy between the one that uses it and a partner. Also it implies that one could possibly get to be as attractive as David Beckham.
  The advertisement here used the characteristics of sex appeal, attraction, and intimacy to kind of appeal to the common man's interest. Most men would like to attract beautiful women and be seen as sexy like David Beckham. The ad uses those interests and plays its products on those certain aspects of what most men would want to spend their money on. A lot of marketing companies  use this method to appeal to the better man.